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CrossTech Forums Announces Three Key Vertical Events for Second Half of 2009
Series of hosted executive conferences featuring content partnership with IDC Insights

CANTON, Mass., March 19 /PRNewswire/ -- CrossTech Forums LLC, a division of CrossTech Media, LLC (www.crosstechmedia.com) and a leader in the hosted executive conference market today announced its lineup of major U.S. events taking place in the second half of 2009. These premier, invitation-only summits cover a range of strategically important technology sectors and key vertical markets. The events include Health IT Insight, Financial Technology Insight and Life Sciences Technology Insight summits featuring a content partnership with analysts from the Insight unit of IDC.

CrossTech Forums is a recognized leader in providing highly focused business events that emphasize one-to-one meetings, boardroom presentations, information exchange and high-end networking between technology vendors and executive-level decision makers.

"Like the vertical markets they serve, our events continue to grow, evolve and innovate," said Paul Samargedlis, Vice President of Business Development with CrossTech Forums.

"All of our events employ a 'hosted' model to attract only the most qualified end-users and buyers. This guarantees access to a pre-qualified executive-level audience, critical in achieving ROI from events in these tough economic times. Because of limited marketing budgets, companies can't afford to 'swing and miss', when deciding to participate in an event that attracts potential customers. The message to the industry is clear ... our investment in our audience is also an investment in our clients' future success."

These events will continue their successful run this fall, including:

Health IT Insight, September 20-22, The Westin Savannah Harbor Golf Resort & Spa, Savannah, GA -- A collaborative business event bringing together technology vendors with senior executives from healthcare payer and provider organizations. Health IT Insight is the premier executive summit focused on the technologies that are re-defining customer care, collaboration and transparency in the healthcare payer and provider markets. For more information about this event or to register, please contact Dawn Anderson at 781.821.6745 or danderson@crosstechforums.com, or Lori Spendley at 781.821.6742 or lspendley@crosstechforums.com.

Financial Technology Insight, September 29 - October 1, The EMC Club at Gillette Stadium, Boston, MA -- A focused business event bringing leading technology providers together with senior-level global banking executives and the Financial Industry Insights IDC analyst team to build critical partnerships. This targeted event is designed to showcase global banking best practices to North American institutions through market research, benchmarks, real-world business case studies and the latest technology hardware, systems and applications. Current sponsors include market leaders Fiserv and Lexmark. For more information about this event or to register, please contact Lori Spendley at 781.821.6742 or lspendley@crosstechforums.com.

Life Sciences Technology Insight, October 20-22, The EMC Club at Gillette Stadium, Boston, MA -- The groundbreaking event helps vendors build critical partnerships with senior executives from the top 75-100 pharmaceutical and bio-tech companies and the Health Industry Insights IDC analyst team. That means you'll get guaranteed access to pre-qualified VPs, Heads and Directors from the top Pharma and Biotech companies that are focused on IT Platform and Technology Projects, Clinical Development, Lab & Informatics, and other key areas. Expect to sit down with the pharma and biotech executives you most want to see in Private Boardroom Case Studies and strategic One-on-One Meetings that you schedule yourself, hear the latest research from the Health Industry Insights Analysts and other industry thought leaders, and network with your peers from across North America. For more information about this event or to register, please contact Dawn Anderson at 781.821.6745 or danderson@crosstechforums.com.

About CrossTech Forums
CrossTech Forums is a leading producer of highly focused business events that bring C-level executives together with leading and emerging Vendors in Private Boardroom Appointments to form strategic partnerships and secure new business in the technology sector. Additional information about CrossTech Forums can be found at www.crosstechforums.com

About CrossTech Media
A division of CrossTech Group, a first of its kind of two complementary business units in one organization. As parent company of CrossTech Media and CrossTech Partners, the Group provides unique leverage and an advantage in knowledge, market research, customer acquisition, and brand development. We focus our products and services on Second Circle Technology(TM). Among the face-to-face marketplaces from CrossTech Media is the Inbound Marketing Summit, part of CrossTech Media's New Marketing Labs unit, a social media agency.

Simply defined, Second Circle Technologies are the technologies that are driving innovation today. In the mid-1990's the Internet was the new driving force for innovation. Today, these technologies include New Media Strategies and Implementation, Mashups and Composite Apps, Virtualization, Enterprise Collaboration (social media), Web Oriented Architecture (SaaS), Fabric Computing (virtualization plus networking), and Unified Communications.

Second Circle Technologies are distinctly different from Third Circle technologies which are new to market and are ahead of their time. Likewise, they differ from First Circle technologies which are stable, established technologies which -- while important to an organization -- are mature, implemented and well understood. Innovation and competitive advantage is driven by the effective adoption of Second Circle Technologies^TM.

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Series of Insight hosted executive conferences to become CrossTech Forums

Canton, MA -- CrossTech Media, Inc. (www.crosstechmedia.com) today announced the acquisition of PPM Media, Inc., a leader in the hosted executive conference market, based in Bedford, NH. PPM Media currently produces BladeSystems Insight, the premier invitation-only summit for blade, virtualization and data center computing; the Health IT Insight, Financial Technology Insight and Life Sciences Technology Insight summits featuring a content partnership with analysts from the Insight Companies of IDC; and Master Data Management Insight produced in conjunction with TDWI, an 1105 Media company.

"Bringing the PPM Media programs together with our current line-up of conferences will now allow us to offer the full spectrum of lead generation and audience programming to our clients. From our ITEC Conferences for mid-management to our Next Data Center and New Marketing Summit programs on a regional basis for senior managers and now these nationally-focused Insight conferences for C-level executives in key vertical markets, CrossTech Media's portfolio is the ideal lead generation solution for technology companies large and small," said Nick Saber, President of CrossTech Media.

"This acquisition provides an exciting new platform for our unique portfolio of executive summits," said Philip McKay, the President and CEO of PPM Media. "Leveraging the many resources of CrossTech Media will help grow these successful brands and expand the market opportunities for our customer communities and partners."

The series of Insight conferences will be created as CrossTech Forums, a division of CrossTech Media. The primary offices for CrossTech Forums will be in Canton, MA. This strategic acquisition brings to 35 the number of CrossTech Media events, in the United States and Europe.

Key members of the PPM executive management and customer service teams will continue to guide the Insight brands. Paul Samargedlis, Vice President of Business Development, and Peter Gordon, Vice President of Content, will be part of the new CrossTech Forums management group.

About CrossTech Media
A division of CrossTech Group, a first of its kind of two complementary business units in one organization. As parent company of CrossTech Media and CrossTech Partners, the Group provides unique leverage and an advantage in knowledge, market research, customer acquisition, and brand development. We focus our products and services on Second Circle Technology^TM.

Simply defined, Second Circle Technologies are the technologies that are driving innovation today. In the mid-1990's the Internet was the new driving force for innovation. Today, these technologies include New Media Strategies and Implementation, Mashups and Composite Apps, Virtualization, Enterprise Collaboration (social media), Web Oriented Architecture (SaaS), Fabric Computing (virtualization plus networking), and Unified Communications.

Second Circle Technologies are distinctly different from Third Circle technologies which are new to market and are ahead of their time. Likewise, they differ from First Circle technologies which are stable, established technologies which - while important to an organization - are mature, implemented and well understood. Innovation and competitive advantage is driven by the effective adoption of Second Circle Technologies^TM.

For more information contact: Bill Sell, Vice President & General Manager, bsell@crosstechmedia.com

CrossTech Media, Inc. 437 Turnpike Street, Canton MA 02021. (781) 821-6600. http://www.crosstechmedia.com

Life Sciences Technology Insight, an executive summit focused on the new generation of technologies to support the R&D and commercial activities of life sciences organizations, made its debut before an audience of pharmaceutical IT executives, solution providers and thought leaders. The inaugural event was produced by PPM Media with IDC's Health Industry Insights as content partner.

Attending IT and business executives included many Top 25 and other major pharmaceutical organizations Pfizer, Merck, Wyeth, Roche, Bristol-Myers Squibb, AstraZeneca, Novartis, Johnson & Johnson and more.

Vendor sponsors conducted case study presentations, one-on-one meetings and industry panels with attending executives. Sponsors included IBM, HP, Microsoft, Adobe, Satyam, Dell, Medidata, Patni, Tata, DecisionView, Intelligroup, KineMatik, and Synapse Analytics.